Ishan Kalra is the Founder and CEO of Waft Alliance, a full-service marketing agency that partners with unicorn companies and help them achieve their marketing goals through tested campaigns. With a wide experience in the field of Public Relations, Ishan has been a strategic advisor to many successful startups. He regularly provides consultancy sessions to brands in crafting best possible strategies to meet their marketing desires.
At Waft Alliance, his special focus is on leveraging the power of social media to boost businesses exponentially. Successfully serving in the marketing industry since several years, Ishan Kalra has a deep understanding of modern marketing principles. He knows what to apply them to waft up brands in the modern world.
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Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties.
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Years of experience
It's really unbelievable someone having that great ability at just the age of 16! We have been working with him since the past year and it had gone very smoothly! he understands every detail of the project and completes it before time with great detailing!
We had been working with Lakshay from the past 2 years, and it had been a really great experience working along with him! He had provided all the projects before time with impeccable perfection! Would highly recommend him! From development to promotion all fulfilled by one.
I am very impressed, the way Lakshay Jain has understood the problem and kept me informed about every single proceeding throughout the project. Would highly recommend him for any work related to Web, App and Digital Promotion.
He had provided us with our company’s website and app, his work was so impressive and eye catching which helped us attract a large audience. His promotion plan helped us to maximize our company’s revenue. Very affordable services.